Facebook Master Class Oct 18: Drive Growth with Insights from Facebook Analytics

People no longer interact with businesses on only one device, and on only one channel. Today’s customer journey spans mobile devices, apps, bots, and more. Learn how you can use Facebook Analytics to understand your customers and their behavior on a deeper level. These insights can help you make smarter decisions to drive growth, engagement, and monetization. We’ll walk through key questions to answer, important metrics to focus on, and ways to create powerful reports in Facebook Analytics.

Note: This session repeats on both days of the Conference.